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After skin cancer, breast cancer is the most common cancer in women in the US, and about 1 in 8 are likely to develop it during their lifetime. According to the American Cancer Society, approximately 268,600 new cases of invasive breast cancer and 62,930 of noninvasive (in-situ) breast cancers will be diagnosed in the US this year.

Despite expensive treatment options and the availability of pharmaceutical drugs, the long-term outlook for curing breast cancer remains poor. While women are aware of breast cancer, very few take steps towards prevention other than mammogram screenings. Men can also develop breast cancer and one percent of all breast cancers are in males. However, male breast cancer is difficult to treat, which is mainly due to lack of awareness and a delay in diagnosis resulting in the cancer having already spread.

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