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Approximately half the population in western countries takes supplements on a daily basis. Women, children, a growing aging population, and increasing consumer awareness about general health heavily contributes to the popularity of supplements. The global supplement market is $82 billion and the US contributes $37 billion to that number. Faced with countless options and a worldwide market, choosing supplements can be overwhelming. Rarely are consumers supplied with sufficient scientific information upon which to base their decisions and they usually rely on a company’s marketing materials.

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