Approximately half the population in western countries takes supplements on a daily basis. Women, children, a growing aging population, and increasing consumer awareness about general health heavily contributes to the popularity of supplements. The global supplement market is $82 billion and the US contributes $37 billion to that number. Faced with countless options and a worldwide market, choosing supplements can be overwhelming. Rarely are consumers supplied with sufficient scientific information upon which to base their decisions and they usually rely on a company’s marketing materials.
The supplement market offers a variety of products in the form of tablets, capsules, soft gels, liquids, chewables, and powders. Each has specific applications but there is confusion about the pros and cons of each of them. Consumer education can bring a better understanding of the advances in supplement research and today’s far superior manufacturing technology. Armed with knowledge consumers can make supplement choices based upon what is best for their health needs rather than product format or impressive marketing and packaging.
The global supplement market is $82 billion, and the US supplement industry contributes $37 billion to that number. Consumers spend billions on dietary supplements trusting in their beneficial effects. Faced with countless options and a worldwide market, choosing supplements can be overwhelming. Rarely are consumers supplied with sufficient scientific information to base their decisions on and usually they only have a company’s marketing materials. Dr. Rath Research Institute conducts academic research in the area of natural health and provides a scientific basis for the development of unique synergy based micronutrient combinations.
The nutritional requirements of men and women differ. A woman’s body needs extra nutritional support during various physiological transitions such as puberty, menstruation, pregnancy, lactation, and menopause. Women are affected by different health problems than men and are more often diagnosed with autoimmune diseases, arthritis, osteoporosis, and depression. Despite popular belief that heart disease is a male problem, one in four menopausal women die from heart disease making heart disease, not cancer, the major cause of death of American women. At different stages of life, women benefit from properly selected micronutrients to assure the optimum function of the cells building the nervous, immune, cardiovascular, and endocrine systems.